Our company was founded in 2007 with a $9,000 investment, and since that time, we have built a portfolio worth $17,000,000. We have shifted our focus from building our portfolio to helping entrepreneurs, and their businesses reach their fullest potential.
The journey of an entrepreneur isn’t easy, it’s filled with highs and lows, and our story is no different. Fortunately for us, we partnered with the right people, at the right time, and this allowed our businesses’ vision to become a reality.
We have been called to share our experiences and proven process with the growth-minded entrepreneur, to help them solve their biggest challenges.
This proven process enables entrepreneurs to build a self-sustaining business that makes an Impact and leaves a Legacy.
Casey Cavell, Founder
Casey Cavell is an award-winning entrepreneur, Jesus follower, and trusted advisor to those looking to reach their highest potential.
He attributes his success to his parents, who taught him the value of hard work and diligence, and to the team of trusted advisors he has surrounded himself with.
Casey is a serial entrepreneur. He started his first company at the age of 21 and since then, he has started, bought, invested, and operated over two dozen businesses in various industries.
After a business he founded was acquired, Casey became passionate about helping others achieve the same level of success. He created Legacy 4:12, which consists of an entrepreneurial team of advisors, mentors, investors, and experts who are called to serve the growth-minded entrepreneur.
Casey is also a former college baseball player-turned coach who used the game of baseball to reach youth through his baseball academies in Georgia. He’s now focused on impacting college baseball players and coaches through Turn2 Ministries, which “leads baseball players and coaches in a growing relationship with Jesus Christ.”
Casey and his wife, Konny, are proud residents of Atlanta, Ga.
Courtney Biederbeck, Integrator & Operations
Courtney Biederbeck is a strategy and operations professional who is fiercely committed to helping purpose-driven leaders make an impact by managing people, processes, and projects to drive results in their businesses. As an integrator, she partners with visionary and growth-minded entrepreneurs to provide direction and clarity through problem-solving, streamlining, cultivating teams, and driving accountability. She excels at guiding teams through strategic mapping, project plans, and organizational development to facilitate growth and success.
Prior to consulting, Courtney served as Director of People & Strategy at an anti-trafficking organization where she led strategic planning, operations, HR, risk management, and the leadership team. Here she developed programs, streamlined operations, and procedures, doubled the staffing, and honed her integrator skillset.
Courtney received her Master of Public Administration in Public & Nonprofit Management & Policy at New York University and her Bachelor of Arts in International Relations and in Spanish at The State University of New York at Geneseo. When she is not helping clients, she enjoys quality time with her baby boy and husband in Port Chester, NY.
Krystal Booker, Integrator & Operations
Krystal Booker is the Head of Operations on our Legacy 4:12 team.
Krystal helps coaches, consultants, ministries, and creative-minded entrepreneurs run their businesses, reach new levels of success and achieve an improved work-life balance.
Krystal specializes in defining, implementing, and revising operational policies and guidelines for Legacy 4:12. Krystal takes pride in providing genuine client support services, meeting the needs of the Legacy 4:12 team, and sales operations support.
Krystal quickly becomes the right-hand gal to Visionaries and Business Owners. Her determination to see the organization achieve sustainable growth makes her dedicated to providing the implementation solutions Visionaries need to make the next best steps achievable.
Krystal is a faith-based entrepreneur that brings a positive mindset to the organizations she works with, which makes her team leadership respected and valued. She is passionate about personal and professional development and knows that by consistently pursuing growth in these areas of her own life she can provide even more value as an operations leader for her clients.
Krystal loves to spend her free time with her young family (she is a wife to her high school sweetheart, a mom to two small little ones, and a dog mom), spending time outdoors, visiting extended family or friends, traveling (big Disney World fan), and being an active member in her Church.
Jess Mowrey, Integrator & Operations
Jess Mowrey is a Fractional Integrator and Assistant Integrator on our Legacy 4:12 team.
Jess specializes in collaborating with Visionaries to allow them to work on their business rather than in it – placing focus on their specific, unique abilities and freeing up their time. As a results-driven consultant, Jess focuses on identifying what is most important to you in order to understand how to best serve you, your team, and your clientele.
Jess is passionate about team development and process/project management. Having spent seven years in residential and commercial property management prior to her time with Legacy 4:12, Jess has experienced the inefficiency of broken and/or unidentified processes as well as the benefits of successful team management. She is committed to working with growth-minded entrepreneurs and their leadership teams to help simplify the day-to-day and maximize revenue.
Outside of the office, Jess enjoys biking and outdoor sports with her husband, Travis, and their two labrador retrievers.
Rachel Kempf, Integrator & Operations
Rachel Kempf is an operations professional who is passionate about helping visionary entrepreneurs build empowered and self-managing teams that can identify and solve any issues that come their way.
Before leaving the corporate world, Rachel worked as an Operations Manager for a large distribution company located in Cincinnati, Ohio. While working as the Operations Manager, she discovered her passion for leading teams and all things systems and processes. Rachel was able to simplify internal operations, streamline purchasing, and increase revenue by 40%.
Rachel works with growth-minded entrepreneurs, and leadership team’s looking for a better way. Rachel is quick to learn, simplify and streamline systems and processes. She is devoted to ensuring that any team she works with is set up for success with the skills and tools necessary to be the best leaders possible.
Rachel is proudly born and raised in Cincinnati, Ohio.
Robin Merrill, Leadership Development
Robin Merrill is a senior partner at GiANT Worldwide, a global company dedicated to leadership transformation and healthy multiplication.
Robin’s leadership journey began when she and her husband purchased their first business in 1988 in Atlanta, Georgia. Those were incredibly formative years of learning how to be a business owner, grow a business, lead people, service clients and create culture.
Those experiences prepared her for the next 30 years in her various roles including building the Patient Family Center Care department at the #1 leading healthcare system in Atlanta, being the Director of Youth Ministries in a local church, serving as Chairman of a Foundation, being on local and international non-profit boards, and becoming an Executive Partner with Impact 2:52.
In 2015, Robin began the GiANT Worldwide leadership journey. The GiANT design works because we use a “leadership language’’ that is a common, viral vocabulary, combined with “visual tools” that are simple, scalable and sustainable to produce transformational personal growth and team effectiveness. This approach creates a “multiplication process” within a company so that everyone is informed, trained, coached or apprenticed.
Robin’s work includes leadership coaching, team development, and company-wide training spanning across many fields including youth sports, start-up organizations, young professionals, franchising, non-profits, and more. Robin’s clients consistently realize sustainable results in leadership development initiatives.
Robin and her husband of 32 years, Chad, live in Atlanta, Georgia. They have two adult sons and a daughter-in-law.
Konstance Cavell, CPA, Finance
Konstance Cavell is a wife, daughter, sister and full-time entrepreneur. She has a passion for building relationships and helping others maximize their full potential in order to reach their dreams.
Growing up in Fort Wayne, Indiana., she graduated top of her high school class, contributing to her to academic success at Bethel College in Indiana. Konstance graduated Magna Cum Laude and went on to obtain her CPA license upon graduation. She is an experienced accountant with a demonstrated history of working in the information technology and services industry. She has always had a passion for small business and entrepreneurs.
After leaving corporate America to fully invest in her own small business, she realized her experience, combined with her passion of helping other entrepreneurs, could be utilized to create a community that encouraged other entrepreneur’s Legacy. Since then, she has expanded her focus from financials to relationships and now she partners with entrepreneurs to help them avoid some of the mistakes that she has made in her own entrepreneurial journey.
This midwestern transplant currently resides on the Westside of Atlanta with her husband, Casey. They are both members of River City Church, where they serve in the children’s ministry department. Konstance also finds great joy in serving on the board of directors for Beds for Kids, a nonprofit organization that encourages kids to “Dream Big” by providing them with a place to sleep.
Craig Ryan, Growth Advisor
Craig Ryan has worked for more than 25 years in improving leaders, teams, and businesses. He has worked across a variety of industries both as a consultant and as a full-time team member. Mr. Ryan also knows what it is like to operate an entrepreneurial business having started and ran various companies.
In his last full-time roll as the Director of Strategy and Infrastructure for a family run international trading organization, he was in charge of people (HR), process (Infrastructure) and technology (IT). Having worked with big and small businesses, family-run and fortune 100, Mr. Ryan’s true passion has always been to help leaders and teams improve themselves and their business.
Craig enjoys working with small business owners/leaders that want to build the best business both for their customers and their organizations. He brings a unique understanding of business and people leadership to help the clients achieve their goals. Craig likes Legacy 4:12’s value of “Steward Well Time, Money & Resources” because the only thing we truly own is our impact/legacy and we must be intentional in its creation.
Craig has an undergraduate degree in Psychology from Vanderbilt University and an MBA with a concentration in Marketing and Management from the Robinson College of Business at Georgia State University. He has also completed the Entrepreneurship Essentials from Harvard Business School online (HBX).
Alex Childers, Growth Advisor
Alex Childers – Alex has been a valued member of the Legacy team since its infancy. Alex grew up with twelve brothers and sisters in Northern Indiana. As a standout student-athlete, Alex had the chance to attend both Olivet Nazarene University and Goshen College where he played collegiate baseball. He graduated in 2007 with a degree in Business Administration.
The former college shortstop took the position of Head Baseball Coach at Goshen College in the Fall of 2012. Under his guidance, the team increased GPAs, graduation rates, and student retention. During Alex’s five seasons as Head Baseball Coach, he increased the teams overall winning total and the 2017 team finished with the 2nd most wins in the 61-year history of the program.
While his passion is for the game of baseball and influencing young men’s lives, he has always been drawn to business. Alex has either worked in or managed businesses including real estate, retail sales and service, and management/leadership coaching. He has a track record for increasing sales and production which has led to sustained growth in each business opportunity. His resume includes working as a leasing consultant where he increased the occupancy rates from 78% to 97%, additionally, he worked with a multi-million-dollar manufacturing company and more than doubled sales within his territory the first couple years. He has helped to grow and scale businesses in the service sector and has worked alongside many successful startup companies.
Alex is an active member of Fellowship of Christian Athletes, the American Baseball Coaches Association, and the Chair of the baseball coaches in the Crossroads League. He resides in Northern Indiana with his wife Amber.
Kenny Norton, Marketing
Kenny brings over ten years of digital marketing experience, with expertise in SEO and SEM/paid search advertising. In addition to search marketing, he is also an experienced marketing copywriter, having written blogs, feature articles, newsletters, and press releases.
He is Inbound Marketing certified through Hubspot as well as Google AdWords and Bing Ads certified.
Based in Atlanta, Ga., his experience includes both agency and freelance work. Currently, he provides digital marketing services through his freelance company Norton Writing & Digital Marketing.