Create a Ten-Year Goal for Your Business

Your Company’s Vision – Part One

The Ten-Year Plan

What do you want your business to be like ten years from now? How do you want it to operate? What do you want your specific role to be? How many locations do you want to have, or do you have a revenue goal in mind? It’s hard to think this far in advance, and even stating a planned number of locations or amount of revenue might be daunting. What I like to do is start with the end in mind.

What does starting with the end in mind look like? I like to use the phrase, “In a perfect world.” We know the world isn’t perfect and whatever you get on paper for your ten-year plan might not happen as planned, but it’s a wish. A wish that if it came true would be your dream scenario.

The way I look at this is what would I want to do daily, weekly, monthly, or even yearly. I look at family first because isn’t your business supposed to serve you and your family? If your business isn’t giving you the time you desire to be the family person you want, and maybe go after those hobbies you love, then something is broken.

Imagine the Future

Now, what if your business was serving you. What would you do?

Would you like to speak at the company convention once a year and nothing else? Would you like to lead quarterly meetings with your team to keep everyone on track and still not be too far away from your business? Or, do you still want to be the operator in your business, leading, managing, and holding your team accountable? Would you want to mentor the young members in your organization and coach leaders to do the work while you sit back on the sideline and cheer them on?

No idea what your BHAG (Big Hairy Audacious Goal – a Jim Collins term) is, put it on paper. Think about it.

If you are like me, you might be reluctant to plan this far out. I had to have someone dig this out of me. The problem was I didn’t start this process until after I started and then sold my first business.

Create Your Plan

Who knows what direction my business could have taken if I had really taken the time to put on paper what my big goal was?

I would encourage you to dream a little and write it down. Then, find others that have made a similar dream happen. Read their books, study what they do, and then create a S.M.A.R.T (Specific, Measurable, Attainable, Realistic, Timeframed) plan.

Would you like to find help with your ten-year target? Contact Legacy 4:12 to see if we can help you make your business serve you rather than you serve it.

5 replies
  1. Chad Reeves
    Chad Reeves says:

    I’m going now to write up my 10yr Plan!! Thank you so much. What books do you recommend?

    • Corey
      Corey says:

      Hey Chad thanks so much for your feedback. We recommend the book Traction by Gino Wickman and Rocket Fuel Book by Gino Wickman and Mark C. Winters.

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