Our company was founded in 2007 with a $9,000 investment, and since that time, we have built a portfolio worth $17,000,000. We have shifted our focus from building our portfolio to helping entrepreneurs, and their businesses reach their fullest potential.
The journey of an entrepreneur isn’t easy, it’s filled with highs and lows, and our story is no different. Fortunately for us, we partnered with the right people, at the right time, and this allowed our businesses’ vision to become a reality.
We have been called to share our experiences and proven process with the growth-minded entrepreneur, to help them solve their biggest challenges.
This proven process enables entrepreneurs to build a self-sustaining business that makes an Impact and leaves a Legacy.
Casey Cavell, Founder
Casey Cavell is an award-winning entrepreneur, Jesus follower, and trusted advisor to those looking to reach their highest potential.
He attributes his success to his parents, who taught him the value of hard work and diligence, and to the team of trusted advisors he has surrounded himself with.
Casey is a serial entrepreneur. He started his first company at the age of 21 and since then, he has started, bought, invested, and operated over two dozen businesses in various industries.
After a business he founded was acquired, Casey became passionate about helping others achieve the same level of success. He created Legacy 4:12, which consists of an entrepreneurial team of advisors, mentors, investors, and experts who are called to serve the growth-minded entrepreneur.
Casey is also a former college baseball player-turned coach who used the game of baseball to reach youth through his baseball academies in Georgia. He’s now focused on impacting college baseball players and coaches through Turn2 Ministries, which “leads baseball players and coaches in a growing relationship with Jesus Christ.”
Casey and his wife, Konny, are proud residents of Atlanta, Ga.
Craig Ryan, Growth Advisor
Craig Ryan has worked for more than 25 years in improving leaders, teams, and businesses. He has worked across a variety of industries both as a consultant and as a full-time team member. Mr. Ryan also knows what it is like to operate an entrepreneurial business having started and ran various companies.
In his last full-time roll as the Director of Strategy and Infrastructure for a family run international trading organization, he was in charge of people (HR), process (Infrastructure) and technology (IT). Having worked with big and small businesses, family-run and fortune 100, Mr. Ryan’s true passion has always been to help leaders and teams improve themselves and their business.
Craig enjoys working with small business owners/leaders that want to build the best business both for their customers and their organizations. He brings a unique understanding of business and people leadership to help the clients achieve their goals. Craig likes Legacy 4:12’s value of “Steward Well Time, Money & Resources” because the only thing we truly own is our impact/legacy and we must be intentional in its creation.
Craig has an undergraduate degree in Psychology from Vanderbilt University and an MBA with a concentration in Marketing and Management from the Robinson College of Business at Georgia State University. He has also completed the Entrepreneurship Essentials from Harvard Business School online (HBX).
Konstance Cavell, CPA, Finance
Konstance Cavell is a wife, daughter, sister and full-time entrepreneur. She has a passion for building relationships and helping others maximize their full potential in order to reach their dreams.
Growing up in Fort Wayne, Indiana., she graduated top of her high school class, contributing to her to academic success at Bethel College in Indiana. Konstance graduated Magna Cum Laude and went on to obtain her CPA license upon graduation. She is an experienced accountant with a demonstrated history of working in the information technology and services industry. She has always had a passion for small business and entrepreneurs.
After leaving corporate America to fully invest in her own small business, she realized her experience, combined with her passion of helping other entrepreneurs, could be utilized to create a community that encouraged other entrepreneur’s Legacy. Since then, she has expanded her focus from financials to relationships and now she partners with entrepreneurs to help them avoid some of the mistakes that she has made in her own entrepreneurial journey.
This midwestern transplant currently resides on the Westside of Atlanta with her husband, Casey. They are both members of River City Church, where they serve in the children’s ministry department. Konstance also finds great joy in serving on the board of directors for Beds for Kids, a nonprofit organization that encourages kids to “Dream Big” by providing them with a place to sleep.
Robin Merrill, Leadership Development
Robin Merrill is a senior partner at GiANT Worldwide, a global company dedicated to leadership transformation and healthy multiplication.
Robin’s leadership journey began when she and her husband purchased their first business in 1988 in Atlanta, Georgia. Those were incredibly formative years of learning how to be a business owner, grow a business, lead people, service clients and create culture.
Those experiences prepared her for the next 30 years in her various roles including building the Patient Family Center Care department at the #1 leading healthcare system in Atlanta, being the Director of Youth Ministries in a local church, serving as Chairman of a Foundation, being on local and international non-profit boards, and becoming an Executive Partner with Impact 2:52.
In 2015, Robin began the GiANT Worldwide leadership journey. The GiANT design works because we use a “leadership language’’ that is a common, viral vocabulary, combined with “visual tools” that are simple, scalable and sustainable to produce transformational personal growth and team effectiveness. This approach creates a “multiplication process” within a company so that everyone is informed, trained, coached or apprenticed.
Robin’s work includes leadership coaching, team development, and company-wide training spanning across many fields including youth sports, start-up organizations, young professionals, franchising, non-profits, and more. Robin’s clients consistently realize sustainable results in leadership development initiatives.
Robin and her husband of 32 years, Chad, live in Atlanta, Georgia. They have two adult sons and a daughter-in-law.
Kenny Norton, Marketing
Kenny brings over ten years of digital marketing experience, with expertise in SEO and SEM/paid search advertising. In addition to search marketing, he is also an experienced marketing copywriter, having written blogs, feature articles, newsletters, and press releases.
He is Inbound Marketing certified through Hubspot as well as Google AdWords and Bing Ads certified.
Based in Atlanta, Ga., his experience includes both agency and freelance work. Currently, he provides digital marketing services through his freelance company Norton Writing & Digital Marketing.
Alex Childers, Growth Advisor
Alex Childers – Alex has been a valued member of the Legacy team since its infancy. Alex grew up with twelve brothers and sisters in Northern Indiana. As a standout student-athlete, Alex had the chance to attend both Olivet Nazarene University and Goshen College where he played collegiate baseball. He graduated in 2007 with a degree in Business Administration.
The former college shortstop took the position of Head Baseball Coach at Goshen College in the Fall of 2012. Under his guidance, the team increased GPAs, graduation rates, and student retention. During Alex’s five seasons as Head Baseball Coach, he increased the teams overall winning total and the 2017 team finished with the 2nd most wins in the 61-year history of the program.
While his passion is for the game of baseball and influencing young men’s lives, he has always been drawn to business. Alex has either worked in or managed businesses including real estate, retail sales and service, and management/leadership coaching. He has a track record for increasing sales and production which has led to sustained growth in each business opportunity. His resume includes working as a leasing consultant where he increased the occupancy rates from 78% to 97%, additionally, he worked with a multi-million-dollar manufacturing company and more than doubled sales within his territory the first couple years. He has helped to grow and scale businesses in the service sector and has worked alongside many successful startup companies.
Alex is an active member of Fellowship of Christian Athletes, the American Baseball Coaches Association, and the Chair of the baseball coaches in the Crossroads League. He resides in Northern Indiana with his wife Amber.